20 minutes after configure my Google Analitcs, Google WebMaster Tools and read his post about how to optimize sites for search engines (portuguese), I start to think how can I do this with .NET and its links, how can I help my customers with that.
Searching Amazon I found an intersting book, that is already in my wishlist for the next month:
- Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (amazon) (wrox)
What you will learn from this book
- Understand the criteria that influence search engine rankings
- Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
- Use HTTP Headers to properly indicate the status of web documents
- Create optimized content and cope with duplicate content effectively
- Avoid being the victim of black hat SEO techniques
- Understand and implement geo-targeting and cloaking
- Use site maps effectively—for users as well as search engines
- SEO enhancements that can easily be applied to an existing web site
- Build a search engine–friendly e-commerce catalog
- In my recent projects a common requirement is how to make my site more searchable. How to change my links in ASP.NET to make them more compliance with search engines.
Just to define :
(Wiki) Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
I found an article that contains one way to do this :
Developing SEO friendly URLs with ASP NET 2.0 (link)
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